How is the personal information from my account used?

to manage your registration as a user of our website if you wish to use our services;
to identify you as a website user and allow you to access various features and personalised services;
to fulfil the sale contract between us along all its steps like mentioned in our General Terms and Conditions of Sale as well as provide you with access to the after-sales service;
to allow us to prevent possible fraud against you and against us when a purchase is made, enabling us to block the transaction;
to reply any requests you made to our Customer Service;
to improve our services as your browsing and purchasing datas are processed for analysis and statistical purposes through providing us with a better understanding of the way you use our website allowing us improving the usability and quality of our services;
to manage your subscription to our Newsletter;
to send you targeted information by email if you subscribe to our Newsletter (you can unsubscribe any time you want);
to share with you any relevant informations regarding us (events, products, current offers) if you consent to receive direct marketing content.